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Director of Communications
Reports to: Chief Communication and Advocacy Officer
The Director of Communications will manage the Communications Department of GLSEN, the leading national education organization focused on ensuring safe and affirming schools for all students. Founded in 1990, GLSEN envisions a world in which every child learns to respect and accept all people, regardless of sexual orientation or gender identity/expression. GLSEN is headquartered in New York with a Public Policy Office in Washington, DC, and a network of 40 local chapters in 27 states. The organization’s programs, public education and policy initiatives reach K-12 schools in all fifty states and organizational partners around the globe.
The Director will direct the work of GLSEN’s Communications team, overseeing the organization’s marketing, branding, public/media relations, digital engagement and e-commerce efforts to more deeply engage with existing audiences and broadly engage with new ones. As a member of GLSEN’s management team, the Director is charged with developing and implementing organizational communications initiatives to strengthen GLSEN’s ability to meet its strategic goals, including the organization’s new strategic plan.
I. Set the strategic direction of GLSEN’s communications efforts, including marketing, branding, public/media relations, digital engagement and e-commerce to advance the organization’s mission and goals
- Lead Communications staff in executing against those strategies in collaboration with departments across the organization.
- Steward the protection and development of GLSEN’s reputation and brand. Support the development and implementation of targeted messaging across organization and crisis communications protocols.
- Oversee design and production of GLSEN publications and resources for all departments; lead creation of core GLSEN marketing materials
- Work with the Public Policy Department to advance legislative and administrative campaigns at the federal, state and school district level.
- Develop and steward external relationships across all aspects of Communications, especially with members of the media and organizational partners in technology, marketing, and PR.
- Identify, implement and oversee a technology plan to support the organization’s marketing and engagement goals
- Serve as a GLSEN representative and spokesperson to press.
II. Develop strategies to more deeply engage students, parents, educators, and policymakers while also broadening GLSEN’s base of support.
- Provide strategic guidance to all GLSEN departments in the marketing of resources and programs as well as donor, volunteer, and constituent engagement
- Take lead responsibility for coordination and tracking of constituent engagement across email, e-newsletters, online and social media
- Support all departments with periodic reports on constituent engagement and marketing efforts across GLSEN channels
- Leverage organizational partners and sponsors to maximize impact and reach of GLSEN’s messages, resources, and asks
- Lead organizational innovation in message and content delivery, staying abreast of new developments in technology and identifying new opportunities for GLSEN to engage target audiences
- Oversee and build earned income revenue streams through e-commerce and by supporting the implementation of cause-related marketing agreements.
- Partner with the Development team in the development and execution of GLSEN’s Respect Awards gala events.
III. Serve as a member of GLSEN’s management team, helping lead the organization to execute on its new strategic plan.
- Support the GLSEN Chapter network to help carry out communication priorities at the local level, increase number of GLSEN spokespeople.
- Lead budget planning and goal-setting processes.
- Track communication and marketing results and build reports for management, the GLSEN Board and other constituents
- Coordinate deployment of organizational resources.
- Supervise Communications staff.
- Ensure departmental compliance with all HR and Operations policies.
- Participate in organizational strategic planning and contribute to periodic review and revision of organizational policy and practice.
- Bachelor’s degree or relevant experience in public relations or marketing.
- Proven success working with the media at the national and local levels.
- Strong understanding of digital engagement.
- Experience creating communications strategies.
- Five years of management experience.
- Ability to work effectively and manage a team under the pressure of multiple tight deadlines.
- Excellent written and oral presentation skills.
- Exceptional organizational skills.
- Strong management skills and the ability to mentor and lead a team of professionals.
- Ability to create and serve on coalitions to support GLSEN’s goals.
- Proven ability to work with, students, Chapter leaders and other volunteers in ways that empower them to achieve concrete program and legislative results.
- Familiarity with, and a passion for, LGBT issues in K-12 education.
Resume and letter of interest including salary requirements should be submitted at: www.glsen.org/apply-to-work-at-glsen.
GLSEN is an Equal Opportunity Employer. We strongly encourage people of color, of diverse gender identities, women and non-LGBT persons to apply.