Communications and Media Relations Manager
Reports to: Director of Communications and Public Voice
Annual Salary: $75,000.00
The Communications and Media Relations Manager plays an integral role in advancing GLSEN’s mission and strategic plan by leveraging communications and earned media to ensure and increase public understanding of GLSEN as the national leader working to create safe and inclusive K-12 schools and learning environments with a racial, gender and disability justice lens.
The ideal candidate will have experience conceptualizing, creating organizational communications (e.g., newsletters, constituent communications, etc.) and securing media placements on both national and state levels, as well as a successful track record building relationships with targeted media, such as education, philanthropy and LGBTQ+ media and press. The Communications and Media Relations Manager also oversees GLSEN’s messaging platform, ensuring consistent and compelling messaging that works to strengthen the case for creating a world where young people learn to value and respect all people, regardless of sexual orientation, gender expression, or gender identity.
Enhance GLSEN’s capacity to communicate effectively with different audiences/constituencies and media
- Manage and create internal/external communications strategy and plan to ensure consistent and regular touchpoints for all GLSEN audiences including but not limited to students, educators, legislators, donors/funders, supporters, Chapter network, etc.
- Conceptualize, create and write various communications tools and platforms to meet overall strategic goals.
- Build upon and enhance existing relationships with reporters/editors/producers, and identify and implement outreach strategies at target outlets.
- Serve as the organization’s primary point of contact for journalists and manage interview scheduling and prep.
- Develop and adhere to protocols for media outreach, intake and response.
- Identify and prepare appropriate spokespersons for interviews through donor databases and media story banks.
- Build a bank/speakers bureau of GLSEN spokespeople/Chapter network and experts.
- Manage GLSEN’s press databases, ensuring lists include viable contacts for all identified target media.
- Provide media training and preparation for relevant senior staff, Chapter leaders, student spokespeople and others as needed.
- Develop, refine and manage a Media Center on glsen.org with releases, important messaging, and media contact protocols.
- Track and compile media coverage of GLSEN and prepare timely program reports.
Lead efforts to procure ample and accurate coverage of GLSEN, organizational initiatives, and the needs and benefits of LGBTQ-inclusive schools and learning environments
- Assist in developing, along with the Communications and Public Voice Director and team, proactive public relations campaigns aimed at increasing coverage of GLSEN initiatives or issues in target media and other platforms and applications.
- Creating/Writing, Editing and proofreading of various GLSEN Communications.
- Prepare, create and write press releases, responses/statements and media advisories as warranted and assigned.
- Draft, pitch and place Letters to Editors (LTEs) and opinion editorials as assigned.
- Play leading role in pitching and placing stories in order to ensure ample and accurate coverage of GLSEN initiatives or issues in target media.
- Identify and secure media opportunities around GLSEN representative’s local community appearances.
- Develop and execute strategies to enhance chapter and local participation in national media initiatives.
- Develop and maintain Chapter network relationships and provide ongoing technical assistance where needed.
- Manage GLSEN Respect Awards gala and other event red carpets, which have become go-to events for celebrities and media in LA and NY and routinely generate significant coverage from national media.
- Provide strategic communications advice to Communications and Public Voice Director and other Senior Staff.
- Assist in developing messaging and talking points for the organization, GLSEN campaigns, and specific media opportunities.
Other duties as assigned
- 5-7 Years Media Relations and/or related experience
- Nonprofit experience a plus
- Strong knowledge of communications campaigns and proven effective media and public relations strategies.
- Strong writing and editing skills required.
- Track record of placing spokespeople in national media.
- Demonstrated success in placing stories.
- Strong verbal communications skills.
- Knowledge of Public Relations software.
- Ability to work under the pressure of tight deadlines.
- Ability to multitask and support multiple departments.
- Familiarity with, and a passion for, LGBTQ+ issues in K-12 education.
- Preference for experience in LGBTQ+ and mainstream media. Experience with education and political media is a plus.
GLSEN offers competitive compensation and a generous benefits package, including five weeks paid time off for new employees in addition to 10 paid holidays per year; 100% employer-paid medical and dental insurance for staff and optional benefits for family members (including domestic partners); life insurance; and a 401k plan with increasing employer contributions based on staff tenure.
Please do not email, fax, or mail applications. This position is New York City-preferred but not required. To apply, please submit your resume and letter of interest at: https://www.glsen.org/glsen-career-center. GLSEN is an Equal Opportunity Employer. We strongly encourage people of color, people of diverse gender identities, people with disabilities, women, and non-LGBTQ+ people to apply.