Director of Media Relations and Public Voice
New York, NY
Reports to: Deputy Executive Director
Location: New York City
GLSEN is seeking a creative, collaborative, and experienced Communications expert to lead our Media Relations and Public Voice team. At a time where LGBTQ youth are both vulnerable to the current political climate - while highly visible and more resilient than ever before - the Director of Media Relations and Public Voice will work across digital and traditional mediums to ensure that GLSEN’s brand and messaging are at the forefront of both the national and local conversations on LGBTQ youth and K-12 education. This leader will communicate clearly and compellingly with GLSEN’s expansive constituency, including youth, educators and school administrators, parents, partner organizations, and volunteers to activate these audiences to improve the climate of our nation’s schools for all. The Director of Media Relations and Public Voice will play a key role in driving the marketing and outreach strategies across GLSEN departments internally. This leader will foster and facilitate communication and collaboration across departments, and across GLSEN’s 43 Chapters in 30 states. This person will have demonstrated success in leading diverse and highly skilled teams with an ability to set a compelling and inspiring strategic vision for the department. Finally, and most importantly, the Director of Media Relations and Public Voice will display a dynamic passion for changing the world for the better for LGBTQ youth, and have an anti-oppressive and anti-racist approach to all of their work.
The Director of Media Relations and Public Voice is responsible for deepening GLSEN’s presence in the national and local stage and stewarding the organization’s central messages and branding. The Director of Media Relations and Public Voice leads the team responsible for helping to expand GLSEN’s reach to new and sometimes reluctant audiences and projecting the GLSEN brand in all communications. This includes amplifying GLSEN’s “voice” in traditional as well as on social media spaces and including online campaigns in order to activate constituents and the public in support of GLSEN’s impact. The Director is also charged with developing and implementing organizational communications initiatives in collaboration with other GLSEN departments to strengthen GLSEN’s ability to meet its strategic, programmatic, and revenue goals at the national level and across the GLSEN chapter network.
Duties and Responsibilities Brand, Messaging, and Public Voice
- Lead messaging strategy to amplify GLSEN’s voice in public debate at the national and GLSEN Chapter level.
- Cultivate and steward GLSEN’s position as “the authority:” a clear, powerful voice and recognized thought leader on issues related to our mission - namely LGBTQ youth in K12 grade education.
- Oversee the consistency and quality of the GLSEN brand in all external communications, including publications, press, and social media.
- Guide and oversee implementation of content strategy across media platforms, and the creation of external-facing content prepared by staff and leadership.
- Oversee media relations work, including the development and delivery of messaging in response to media inquiries.
- Develop a robust network of compelling, reliable and respected organizational spokespeople.
- Guide and drive organizational responses to external events, in collaboration with other departments and the Deputy Executive Director.
- Work in collaboration with other departments to define marketing and outreach goals for programs and campaigns, lead communications strategy internally to expand the reach and impact of GLSEN activities.
- Support the iteration of the GLSEN voice to respond to the evolution of our work. Campaigns and Constituent Engagement
- Engage and activate GLSEN constituents and the public in support of LGBTQ issues in K12 education in collaboration with relevant departments, the GLSEN chapter network, and GLSEN organizational and coalitional partners.
- Ensure the maintenance and usefulness of the GLSEN constituent database and CRM in partnership with other GLSEN departments.
- Lead design of online campaigns in collaboration with other departments, track and report on campaign performance across the organization.
- Create and implement regular publishing and communications schedule in collaboration with other departments.
- Oversee content and operations of GLSEN’s web presence, including the GLSEN Store Partner closely with the Director of Development to support the on-going engagement of GLSEN supporters and achievement of revenue goals.
- Understanding of and experience managing the sale of branded products - managing the supply chain, guiding development and purchase of products for sale. Manage budget and determine sales strategy and evaluate outcomes.Set and manage production calendar and distribution of branded materials throughout the chapter network for Days of Action and other chapter activities.
- Provide leadership, direction, management and support to the Media Relations and Public Voice Team, including on-site and remote employees.
- Participate in and contribute to organizational strategy development and planning as a member of the directors team.
- Drive the direction, strategy and volume of work for the department, providing leadership in the planning and prioritization of departmental workflow.
- Develop and manage and report on department budget.
- Establish and nurture relationships with external stakeholders.
- Provide ongoing feedback and mentorship to staff as an internal leader.
- Work in collaboration with other internal leadership and Board members. Required Qualifications
- Bachelor’s degree or equivalent relevant experience in public relations or marketing. Experience with Drupal, EveryAction or similar CRM and communications, and marketing software/databases.
- Proven experience using analytics tools like Google Analytics to make data driven decisions.
- Proven success working with the media at the national and local levels. Experience creating communications strategies.
- Ability to work effectively and manage a team under the pressure of multiple and sometimes competing deadlines.
- Excellent written and oral presentation skills.
- Exceptional organizational skills.
- Strong management skills, with proven ability to mentor and lead teams.
- Ability to create and serve on coalitions to support GLSEN’s goals.
- 5-7 years’ experience with progressive leadership responsibility within communications, PR, marketing, digital/online engagement positions.
- Experience within medium to large non-profit, and/or social justice organization, and working on issues that impact marginalized communities.
- Proven ability to work with, students, community leaders and other volunteers in ways that empower them and achieves campaign or policy wins.
- Familiarity with, and a passion for, LGBTQ issues in K-12 education.
The Director of Media Relations and Public Voice primarily works in the office. Occasionally travels (20% or more) within the United States and occasionally internationally.
- Ability to sit for eight (8) or more hours with breaks.
- This is a sedentary position, with occasional periods of standing.
- Must be able to comply with the physical demands of travel.
- This position demands extensive keyboarding, visual acuity required.
- Occasionally asked to lift 25+ pounds.
Supervisory Responsibilities High
This role will directly manage staff, and will be a part of GLSEN’s leadership team.
Community Responsibilities High
The individual in this role will have continuous contact with community members.
GLSEN offers a generous benefits package, including: five weeks paid time off for new
employees in addition to 10 paid holidays per year; 100% employer-paid medical and dental
insurance for staff and optional benefits for family members (including domestic partners); life
insurance; and a 401k plan with increasing employer contributions based on staff tenure.
GLSEN strives to ensure that each member of every school community is valued and respected
regardless of sexual orientation or gender identity/expression. We believe that such an
atmosphere engenders a positive sense of self, which is the basis of educational achievement
and personal growth. Since homophobia, transphobia, and heterosexism (among other forms of
identity-based discrimination) undermine a healthy school climate, we work to educate teachers,
students and the public at large about the damaging effects these forces have on youth and
adults alike and how to promote inclusivity to prevent and counteract them. Each year, GLSEN
programs and resources reach millions of students and educators in K-12 schools across the
United States, and our network of 43 community-led chapters in 30 states brings GLSEN’s
expertise to local communities.
GLSEN is an Equal Opportunity Employer. We strongly encourage people of color, people of
diverse gender identities, people with disabilities, women, and non-LGBTQ people to apply.
To apply, please submit your resume at:https://www.glsen.org/apply-work-glsen.