Individual Giving Manager
Reports to: Senior Director of Development
Annual Salary: $75,000.00
GLSEN is a national education 501c3 non-profit organization, leading the movement to create safe and inclusive K-12 schools for all since 1990. We work tirelessly to ensure that all children can have a high-quality education where they are safe and affirmed. We envision a world in which every child student learns to respect and accept all people, regardless of sexual orientation, gender identity, and gender expression, and in turn is respected and accepted themselves.
Each year, GLSEN reaches millions of students and educators via action at the national, state, and local levels, with leadership from a national network of volunteer GLSEN chapters. Over three decades, GLSEN has improved conditions for LGBTQ students across the United States and launched an international movement to address LGBTQ issues in education and promote respect for all in schools. For more information on GLSEN’s policy advocacy, student leadership initiatives, school-based programs, research, and professional development for educators visit www.glsen.org.
In the midst of the Coronavirus pandemic, GLSEN has quickly pivoted all of our work online, sustaining the relationships, community, and core sense of shared purpose that is the foundation of our power and track record of success.
About this Role
The Manager of Individual Giving is responsible for overseeing and growing GLSEN’s portfolio of “individual donors” defined as those who make donations totaling up to $1,199 annually. Gifts attributed to individual donors live in GLSEN’s Direct Marketing revenue line and managing this funding source will be the Manager of Individual Giving’s primary responsibility. The Direct Marketing revenue line currently includes: Direct Mail solicitations, On-Line Giving (Digital and Social Media Fundraising), the Dean’s List (Recurring monthly donors making donations up to $1,199 annually), Miscellaneous Giving, and beginning in FY22 – “Peer to Peer” Fundraising. General areas of responsibility include managing annual fundraising campaigns such as the calendar year-end appeal, fiscal year-end appeal, and specialty appeals (i.e. Give Out Day, Giving Tuesday, Back-to-School, Black History Month, etc.); donor prospecting and acquisition; donor cultivating; engagement; stewarding; trade-up; acknowledgments and recognition. The Manager of Individual Giving is also responsible for helping build a major donor pipeline from the individual donor database through prospect strategy, proposal development and solicitation.
THE IDEAL CANDIDATE
The Manager of Individual Giving must be self-motivated, committed to working at the highest level of quality, able to work both independently and in collaboration, multi-task on concurrent projects, and thrive within tight deadlines. The ideal candidate will have a strong foundation of best practice individual fundraising knowledge and a track record of using effective strategies and tactics to maximize revenue. To be successful the candidate must have a strong focus on customer service when dealing with donors and be able to work well with different areas of GLSEN, including Senior Management, Programs, Finance, Policy and Communications.
PRINCIPAL DUTIES AND RESPONSIBILITIES
In consultation with the Sr. Senior Major Gifts Officer and Senior Management, identify and execute both short and long-term Individual Giving strategies including:
- An aggressive donor acquisition and retention plan in order to grow our individual donor base. This strategy should include a combination of on-going and effective donor impact communication and appeal solicitations.
- Strategies that drive a robust culture of donor recognition/ appreciation, stewardship/touchpoints and engagement to achieve annual giving revenue goals.
- Develop and execute an annual Individual Giving fundraising calendar that details all fundraising appeals, touchpoints, impact reporting, and stewarding communications planned for the year.
- Work with Public Voice/Communications to effectively schedule fundraising campaigns/solicitation appeals and stewarding communications so their delivery does not overlap and conflict with other GLSEN digital communications.
- Track monthly progress of Direct Marketing fundraising versus budgeted goals. Prepare re-projections for Finance on a monthly basis.
- Work with the Senior Major Gifts Officer and direct marketing consultants to identify compelling updates and stories to share; write and proof donor appeals including direct mail, e-mail solicitations, new donor welcome series and specialty appeals.
- Manage companies providing consulting support for our Individual Giving efforts. Provide direction and support that allows them to effectively assist in strategic planning; appeal copywriting, design, production, proofing and mailing; gift processing; campaign analysis and reporting.
- Work with Database Manager and GLSEN direct mail consultants on planning donor segmentation, coding, data q/c, and email testing for each fundraising appeal.
- Identify a portfolio of current Individual donors to steward and cultivate relationships in order to upgrade them by increasing their annual giving, encouraging them to become recurring monthly donors, or soliciting them to become major donors.
- Work closely with the Sr. Major Gifts and Individual Giving Officer in the promotion and growth of the Honor & Weiland Societies for mission driving fundraising.
- Develop, own and execute an annual “peer-to-peer” giving strategy.
- Conduct prospect research to identify and profile prospective donors drawing on publicly available information and internal records, among other resources.
- Field periodic donor surveys to gain an understanding of donor’s specific interests in our work to develop more targeted solicitation and stewarding strategies.
- Periodically update/refresh donor acknowledgment letters to ensure they are relevant to the most pressing issues facing LGBTQ+ youth and communicate the impact the donor’s gift will have on their lives.
- With support from the Database Manager, be aware of the status of weekly gift processing, tracking and reporting.
- Maintain up-to-date records in Raiser’s Edge and Every Action for Individual Giving donors.
- Working with the Communications team, manage the creation and production of GLSEN’s Annual Report.
- Include strategic refresh principles, specifically GLSEN’s commitment to centering racial, gender, and disability justice & equity, in communications with individual donors where appropriate.
- Process Direct Marketing consultant invoices and manage the revenue line’s annual expense budget.
- Respond to phone and email inquiries received from Individual Donors.
- Support other projects as requested.'
- Minimum 3-5 years of proven experience, skills, and knowledge in the area of non-profit fundraising with an emphasis on individual giving.
- Experience and proven ability to cultivate relationships and work effectively with coworkers, board members, donors and volunteers.
- A strong working knowledge of effective donor stewardship.
- Excellent verbal and written communications skills.
- Strong listening skills.
- Excellent motivational and interpersonal skills.
- Experience in delivering excellent customer service.
- Strong organization and prioritization skills/ability to handle multiple projects simultaneously.
- Tremendous attention to detail.
- Interest in utilizing new methods and implementing new ideas.
- Collaborative and positive nature.
- Strong work ethic.
- Analytical and strategic planning and problem-solving skills.
- Database expertise, preferably with Raiser’s Edge
- Available for nationwide travel.
GLSEN offers competitive compensation and a generous benefits package, including five weeks paid time off for new employees in addition to 10 paid holidays per year; 100% employer-paid medical and dental insurance for staff and optional benefits for family members (including domestic partners); life insurance; and a 401k plan with increasing employer contributions based on staff tenure.
Please do not email, fax, or mail applications. This position's location is in New York, NY or Remote. To apply, please submit your resume and letter of interest at: https://www.glsen.org/glsen-career-center. GLSEN is an Equal Opportunity Employer. We strongly encourage people of color, people of diverse gender identities, people with disabilities, women, and non-LGBTQ+ people to apply.