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GLSEN Ad Named Finalist in OMMA Awards
Marketing and Communications Associate
GLSEN's Day of Silence Advertising Campaign Named Finalist in OMMA Awards
NEW YORK (September 10, 2015) - The advertising campaign around GLSEN’s Day of Silence has been named a finalist in the Online Marketing Media and Advertising (OMMA) Awards. GLSEN is the leading national education organization focused on ensuring safe and affirming schools for all students. Since 2004, the OMMA Awards have honored agencies and advertisers that push the potential of digital advertising.
With media partner Optimedia and design partner Ace Creative, GLSEN created the campaign in 2015 to highlight GLSEN’s Day of Silence, an annual international event in which students typically take a vow of silence as a symbolic representation of the silencing effect of anti-LGBT language and bullying experienced by lesbian, gay, bisexual and transgender (LGBT) students and their allies. According to GLSEN’s 2013 National School Climate Survey, 85 percent of LGBT students were verbally harassed at school in the past year and nearly two-thirds heard homophobic remarks frequently or often.
The campaign, which ran across print, digital, mobile, social, TV and out-of-home platforms, is a finalist in the Banner: Standard/Flash/Rich Media category within the Online Advertising Creativity section.
The winners of the OMMA Awards will be announced at a reception on September 28 at the Metropolitan Pavilion in New York during Advertising Week and GLSEN’s Ally Week, a national dialogue about how everyone — in and out of school — can work to become better allies to LGBT youth.
GLSEN is the leading national education organization focused on ensuring safe and affirming schools for all students. Celebrating its 25th year, GLSEN envisions a world in which every child learns to respect and accept all people, regardless of sexual orientation or gender identity/expression. GLSEN seeks to develop school climates where difference is valued for the positive contribution it makes to creating a more vibrant and diverse community. For information on GLSEN's research, educational resources, public policy advocacy, student organizing programs and educator training initiatives, visit www.glsen.org.